It feels like there are limited options when it comes to advertising food.
You have to make the product look as appetising as possible, then list off enough of its wonderful qualities to convince people to try it themselves.
But it turns out there is another way.
One company decided to give Nemyugun bakery in Yakutsk, Russia, a helping hand with their promo… without their involvement.
Tryuukk recruited a bunch of super glamorous grandmothers to pose with pastries, bread, and sweet treats from the bakery.
As we mentioned, Nemyugun bakery had nothing to do with the campaign. The creative company just decided to run with it, choosing to promote a brand they liked in an unexpected way. Fair enough.
Each elderly model was styled in the latest fashion, complete with faux fur coats, massive sunglasses, and pearl necklaces, then handed a baked treat to show off as though it were the coolest accessory in the world – which it is.
The theme of the shoot was the bakerys slogan: delicious like at grandmothers.
The resulting photos, which appeared on a mysterious Instagram profile and Twitter page, are truly glorious. Never before have carbs looked this cool. Never before have we so desperately needed a baguette with which to stunt on the Gram.
Greggs, take note. This is the future of bakery advertising, were sure of it.
Take a look at the photos below and just try not to crave a doughnut. Its impossible.