Frequently Asked Questions
Everything you need to know about our press release distribution, reputation management, and media services.
How do you handle negative press or reviews?
We develop crisis-communication plans, monitor negative feedback, and work to restore brand reputation — creating strategies that address specific negative coverage while minimising potential damage.
How do you ensure press releases reach major media outlets?
We employ experienced PR professionals with established media contacts, craft compelling stories, and use advanced distribution tools and targeted media lists to increase pickup chances.
How do you ensure mass email campaigns are delivered and read?
We use segmentation, personalisation, A/B testing, and analytics optimisation, and follow best practices for email marketing — such as using double opt-in and adhering to anti-spam laws.
How can you help with email marketing campaigns?
We create targeted recipient lists, design visually appealing email templates, and develop compelling subject lines and headlines that encourage recipients to open.
How can you help improve online reputation?
We monitor customer reviews, manage social-media presence, implement SEO and brand-management strategies, and create positive content and campaigns.
What is news distribution vs. PR distribution?
News distribution reaches audiences through traditional outlets, online sites, and social media. It differs from PR by focusing more specifically on getting your news stories covered in the media.